Soft Business Coaching

Building Work That Answers to Spirit, Not Spreadsheets

Your Soul-Driven Work Shouldn't Recreate the Burnout You Just Escaped

You left the corporate world (or you're about to). You healed from burnout. You did the inner work. You reconnected with what you actually want.

Now you're ready to build something that's YOURS - work that feeds your soul instead of draining it.

But here's what nobody tells you: it's incredibly easy to recreate the same burnout patterns in your own business. The hustle culture. The overworking. The productivity-as-worth mindset. The never-enough treadmill.

You didn't do all that healing just to become your own toxic boss.

Soft Business Coaching helps you build a business that sustains you - in all the ways. Financially AND spiritually. Practically AND soulfully.

Book a Free Discovery Call

What We Work On Together

  • Spirit-Led Strategy

    Trusting your intuition in business decisions

    Building work that aligns with your values

    Anti-capitalist approaches within capitalist systems

    Making money while rejecting hustle culture

    Your business as extension of your healing, not contradiction of it

  • Marketing That Feels Authentic

    Finding your voice and message

    Marketing that doesn't feel gross or performative

    Content strategy that doesn't require constant hustle

    Building genuine connection (not manufactured "engagement")

    SEO and visibility without selling your soul

  • Sustainable Growth

    Revenue goals that don't require sacrificing your life

    Scaling without recreating burnout

    Boundaries with clients, projects, and your own ambition

    When to say no (and how to mean it)

    Rest as a business strategy, not a luxury

  • Foundations Without Burnout

    Business structure and legal setup (LLC, taxes, insurance - the unsexy but necessary stuff)

    Pricing that honors your worth AND pays your bills

    Services and offerings aligned with your actual energy

    Systems that support you (not drain you)

What Makes This Different

I don't teach:

  • "Scale to 6 figures in 6 months!"

  • "Hustle harder!"

  • "Just one more launch..."

  • Traditional business bro tactics

  • Productivity hacks and optimization

I DO teach:

  • Business models where rest is foundational

  • Pricing that sustains you without burning you out

  • Working for a divine purpose

  • Marketing rooted in authenticity and service

  • How to make money while honoring your humanity

  • Building businesses that feed souls, not just bank accounts

  • Navigating capitalism without becoming it

This is business coaching for women who want to:

  • Work LESS and earn enough

  • Build something sustainable, not just profitable

  • Stay connected to why they started

  • Keep their nervous systems regulated

  • Not recreate the Matrix they just escaped

Who This Is For

This coaching works well for women who:

  • Are leaving (or have left) corporate/traditional work

  • Are building healing, creative, or service-based businesses

  • Want to make money without selling their souls

  • Are recovering from burnout and refuse to recreate it

  • Value sustainability over growth-at-all-costs

  • Want practical business support WITH spiritual alignment

Examples of businesses I work with:

  • Coaches, therapists, and healing practitioners

  • Artists and creatives going full-time

  • Service providers building solo practices

  • Women transitioning from corporate to entrepreneurship

  • Anyone building "soft" businesses (coaching, creative work, healing arts)

This Might NOT Be Right If:

  • You want to build a high-growth startup or tech company

  • You're looking for traditional business consulting

  • You want to scale aggressively

  • You don't care about rest or sustainability

  • You're not willing to question capitalist conditioning

How We Work Together

Format: One-on-one sessions (virtual or in-person in Hilo)

Length: 90 minute session

Frequency: Bi-weekly or monthly, depending on your needs and phase of business

What's Included:

  • 90-minute deep-dive strategy sessions

  • Customized business strategy and planning

  • Marketing guidance and content support

  • Email support between sessions for quick questions

  • Resources, templates, and recommendations

  • Accountability and encouragement

  • Someone who actually GETS why you left the Matrix

My Business Background

Before becoming a grief coach, I spent 12+ years in high-level strategic communications, public affairs, and public service. I know how to:

  • Develop messaging that resonates

  • Build brands and visibility

  • Navigate complex stakeholder relationships

  • Manage projects and deadlines

  • Communicate clearly and persuasively

I also know what it's like to:

  • Nearly destroy my body in service of "important work"

  • Realize the mission didn't justify the martyrdom

  • Leave a stable career to build something truer

  • Start a business from scratch as a healing practice

  • Make money while honoring my nervous system

I bring both the practical business skills AND the understanding of why you're doing this differently.

Ready to Build Work That Sustains You?

Book a free 30-minute discovery call. We'll talk about where you are in your business, what support you need, and whether working together feels aligned.

No pressure. No obligation. Just a conversation. Book your call today.

Still have questions?

Check out the Frequently Asked Questions page.